When it comes to workplace culture, a lot of companies focus on perks and benefits. Beautiful work spaces. Free food in the cafeteria. Sports teams. Yet, new research on 10,000 employees in 12 countries reveals culture is more than just making employees happy - it includes giving your people a purpose, providing them opportunity to grow, and appreciating their efforts.
It seems like just about everyone it trying to build a great workplace culture. But what is "culture," and what can companies to to truly improve it?
A groundbreaking study of nearly 10,000 employees in 12 countries reveals the six essential aspects of workplace culture companies need to focus on now.
Learn what the six characteristics are, how employees currently rate their companies in each area, and what impact doing all six well has on an organization and its culture.
The 6 Aspects Of Workplace Culture Employees Care About Most
Workplace "culture" is trending everywhere. The culture-chasing trend has led to office space redesigns, wellness programs, on-site massages, and unlimited free food. Everyone wants to be like Google or Apple. But which cultural traits that feel authentic to your organization will attract top talent, inspire people to achieve, and make them want to stay?
1. Purpose
Definition: connecting employees to your organization's reason for being or the difference you make in the world. Purpose plays a large role in engaging employees, yet many don't find it in their current organizations.
54% of employees say their organization's purpose motivates them
1 in 5 employees believe there is no reason for their organization to even exist
2. Opportunity
Definition: providing employees the ability to learn new skills, develop, and contribute. Opportunity doesn't have to just be promotions up the ladder, it can be learning and growing within their current job role.
55% of employees agree that they regularly learn new, valuable things in their current role
44% of employees feel stagnant or stuck in their current role
3. Success
Definition: employees are innovating, doing meaningful work, and feel like part of a winning team. Employees crave success, but companies often fail to give them all the tools to accomplish it.
46% of employees say their organization feels like a winning team
20% of employees say they do not do their best work because no one else in the organization does
4. Appreciation
Definition: people feel valued and appreciated for their unique contributions. Appreciation comes in many forms including compensation, benefits, interactions with others, but rewards and recognition have a dramatic effect here, particularly when they are authentic, sincere, and personal.
Almost half of employees believe their organization takes them and other employees for granted
43% of employees think their organization rewards high performing employees
5. Wellbeing
Definition: paying attention to the whole person. It's not just about counting steps and tracking water intake. It's about consistently working to improve employees' physical, social, emotional and financial wellbeing.
40% of employees agree that their job creates a great deal of negative stress in their life.
36% of employees believe their situation at work is hurting their ability to be happy in other aspects of their life
6. Leadership
Definition: there's a keen difference between bosses who tell you what to do and leaders who help you accomplish something. Good leaders are mentors who create a sense of camaraderie and shared decision-making.
More than 1 in 4 employees do not trust their direct manager
58% say their direct manager does not help them connect their work to something bigger
Companies that perform just a little better at all 6 talent magnets see dramatic results including:
54% more likely to have employees that are Promoters on the standard NPS scale
53% more likely to have highly engaged employees
29% more likely to have employees innovating and performing great work
27% more likely to have increased in revenue in the last year
25% more likely to have growth in team size in the last year
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